500%
Return on Ad Spend
Paid campaigns returned five times their spend, while strong organic growth reduced reliance on paid ads.
Ad spend / month
A$1,000
Ad revenue / month
A$5,000
WE DIGIT US · RESTAURANT GROWTH CASE STUDY
Cozy Pizza Case Study
Turning A Local Favourite Into ALate-Night Online Powerhouse
How local SEO, a fast new website, fresh social content and smarter spend made Cozy Pizza easy to find, impossible to ignore, and top of mind when Footscray gets hungry.
The Impact
Results at a glance
Stronger visibility, more late-night orders and a highly efficient return on every advertising dollar.
Local Visibility
Significantly Up
Late-Night Orders
Strong Growth
Repeat Customers
Increasing
Organic Reach
Consistently Higher
Trend bars illustrate direction of growth only and are not drawn to scale.
Background
A neighbourhood favourite, invisible online
Right in the heart of Footscray, Cozy Pizza has that classic neighbourhood vibe: warm, welcoming, and always busy with regulars, families, workers and late-night snackers. The food was loved, the atmosphere was right, and the reputation was solid.
Online, that same energy wasn't coming through. With scattered social content, weak SEO and heavy competition, Cozy Pizza was getting lost in the shuffle when hungry locals searched online.
More eyes. More engagement. More orders.
The Challenge
- Inconsistent social media presence
- Low visibility for local pizza searches
- No late-night delivery strategy online
- Photos that didn't reflect food quality
Cozy Pizza needed to show up for
pizza Footscray
late-night food
best takeaway near me
Where It All Started
From audit to growth engine
Our partnership began in late 2025 with a deep dive into Cozy Pizza's digital presence.
Late 2025
Digital Deep Dive
A full review of Cozy Pizza's online presence, search visibility and content.
Gaps found
Clear Opportunities
Gaps identified in local SEO, content strategy and conversion paths.
Roadmap
Performance Roadmap
A plan for better rankings, stronger engagement and steady order growth without increasing ad spend.
Ongoing
Launch & Optimise
New website, SEO, social content and monthly optimisation working together.
The Strategy
Six levers, one goal: more orders
Every element was built to make Cozy Pizza easy to find, easy to order from and memorable.
Social Content Refresh
Bold food shots, behind-the-scenes moments, deals and community-driven posts that finally matched the quality of the food.
Local SEO Optimisation
Google Business Profile updates, menu optimisation and local keyword targeting for high-intent Footscray searches.
Late-Night Positioning
Highlighting delivery hours and after-dark cravings so Cozy Pizza owns the late-night moment.
Smarter Spend
Strong organic growth reduced reliance on paid ads, while paid campaigns were focused for maximum return.
Website Development
A new, mobile-first website built around the menu, opening hours and clear paths to order.
Fast, SEO-Ready Build
Optimised for fast loading and technical SEO, so hungry customers aren't kept waiting and search engines can rank the site.
Designed to make Cozy Pizzaeasy to find,impossible to ignore,andmemorablewhen people decide where to order.
Return on Ad Spend
What 500% ROAS means
With A$1,000 a month in ad spend, the campaigns returned around A$5,000 a month in revenue: five dollars back for every dollar spent.
Because SEO, social content and the new website were already driving strong organic demand, paid spend didn't have to do all the heavy lifting. Ads could focus on the moments that mattered most, like late-night cravings and high-intent local searches, which kept returns high.
Monthly ad spend
Monthly ad revenue
Based on A$1,000/month ad spend at 500% ROAS.
Website, Speed & SEO
A website built to turn hunger into orders
When someone searches for late-night pizza, every second counts. The new site was built for speed, search and ordering.
Website Development
A modern, mobile-first site for Cozy Pizza.
- Menu front and centre
- Opening and delivery hours clearly shown
- Clear calls to order
Fast Speed
Built and optimised for fast load times, especially on mobile.
- Optimised images
- Lightweight, clean build
- Quick mobile experience
SEO
On-site and local SEO working with the Google Business Profile.
- Local keyword targeting
- Optimised menu content
- Google Business Profile updates
Ongoing Growth
Monthly check-ins that keep momentum going
Cozy Pizza works closely with We Digit Us through regular monthly check-ins.
1
Review performance
2
Track trends
3
Target new keywords
4
Plan seasonal promotions
5
Push star menu items
This ongoing collaboration keeps the brand visible, relevant and one step ahead in Footscray's competitive food scene.
The Bottom Line
An online presence turned into a growth engine
Cozy Pizza didn't just improve their online presence. With stronger SEO, a fast new website, smarter content and consistent optimisation, they're now leading the pack in Footscray.
Dine-in
Takeaway
Delivery
Return on Ad Spend
500%
Monthly Ad Spend
A$1,000
Monthly Ad Revenue
A$5,000
Local Visibility
Significantly Up
Late-Night Orders
Strong Growth
Repeat Customers
Increasing
Organic Reach
Consistently Higher
Website
New, fast & SEO-ready
Ready to Turn Your Restaurant Into an Online Powerhouse?
We help food and hospitality businesses get found, get chosen and get more orders with SEO, fast websites and performance marketing.
