Analytics & Data Infrastructure

Know exactly where your revenue comes from with clean GA4 data.

Broken tags, inaccurate cross-domain tracking, and missing conversion values cost businesses thousands in misallocated ad spend. We configure Google Analytics 4, Tag Manager, and custom dashboards so your numbers tell the absolute truth.

100%accurate attribution
Server-Sidetracking ready
CustomLooker Studio reports
GA4 Realtime & E-commerce Insights
Total Users
18,420
+24.5%
Conversions
842
+31.2%
Revenue
$64.2k
+18.8%
Checkout
Purchase
GA4 Active
GTM Server Container Online
Data Integrity First

Common analytics pitfalls we fix

Most business analytics setups have subtle errors that distort conversion tracking and lead to poor marketing decisions.

01

Duplicate Conversion Counting

Fixing duplicate transactions caused by page reloads and back-button presses that artificially inflate revenue numbers.

02

Missing Cross-Domain Attribution

Ensuring user sessions persist seamlessly when transitioning between marketing pages, shop subdomains, and third-party gateways.

03

Cookie Consent & Privacy

Configuring Google Consent Mode v2 so you maintain conversion modeling without violating international and local privacy laws.

Analytics Capabilities

Full-stack measurement services

Setup

GA4 & GTM Implementation

Clean tag hierarchy with custom parameters, e-commerce schemas, and standardized event naming.

Modern Tech

Server-Side Tagging

Bypass ad-blocker restrictions and improve website loading speed by moving client tags to server containers.

Dashboards

Looker Studio Reporting

Automated visual dashboards pulling together Google Ads, Meta, SEO, and GA4 revenue metrics.

Audit

Attribution & ROAS Audits

Identify which marketing channels truly generate first-touch, assisted, and last-click conversions.

Implementation Process

How we deploy bulletproof tracking

01

Tracking & Tag Audit

We inspect all existing tags, triggers, and datalayers to identify missing events and broken parameters.

02

Measurement Plan Architecture

We define exact KPI definitions, event taxonomies, and custom dimensions matched to your business model.

03

GTM & Server-Side Deployment

We write clean datalayers and deploy all marketing pixels and GA4 events through Tag Manager with debugging.

04

Dashboarding & Team Handover

We connect your data to automated Looker Studio dashboards and train your marketing team on reading insights.

Our Stack

Supported analytics tools

Google Analytics 4 Google Tag Manager Looker Studio Google Cloud Run Meta Conversions API BigQuery Segment
FAQ

Common analytics questions

Why does my GA4 data look different from Universal Analytics?+

GA4 uses an event-based data model instead of session-based hits, meaning metrics like Bounce Rate and Pageviews are calculated differently. We set up custom reports so your comparisons remain meaningful.

What is Server-Side GTM and do I need it?+

Server-side tagging routes data through your own cloud server before sending it to Google and Facebook. This improves page speed, protects customer data privacy, and bypasses browser ad-blockers.

Can you integrate our CRM with Google Analytics?+

Yes! We send offline conversion data from CRMs like HubSpot, Salesforce, and Zoho back into GA4 and Google Ads for true closed-loop ROAS reporting.

Get clean, trustworthy numbers for your business.

Free analytics audit — we'll check your GA4 & GTM health at no cost.

Get your free audit

🖐️ Hello !

Cheif Growth Officer

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