Be the business recommended when someone asks AI directly.
When someone opens ChatGPT, Claude or Perplexity and asks "who's the best builder in Palmy?", they aren't searching Google — they're asking an AI to synthesise an answer from across the web. GEO is how you earn that recommendation.
GEO vs AIO — what's the split?
Both are "AI optimisation", but they target completely different moments in how customers search.
Inside Google's AI box
Targets the AI summary box at the top of a standard Google search page. The searcher is still on Google; the AI answers them before they scroll to organic links.
Inside a standalone AI chat
Targets users who bypassed Google entirely and went straight to ChatGPT, Claude, Perplexity or Copilot to ask for advice in conversation.
Why standalone AI chat search is exploding
High-intent, conversational queries
People asking ChatGPT for a recommendation aren't just browsing — they have specific criteria ("cheap, fast, local") that traditional keywords struggle to capture.
AI answers synthesize across the web
Generative models don't just read your website — they cross-reference reviews, directory listings, social proof, and news to build trust in your brand.
Winner-take-most visibility
AI chats don't display 10 blue links — they usually name 1 to 3 brands max. Being the brand named is a massive conversion advantage.
What actually goes into GEO
Entity building so LLMs recognise your brand across knowledge bases
Structured comparison data answering "vs competitor" prompts
Third-party review and citation optimization across verified web sources
Prompt simulation testing across ChatGPT, Perplexity, Claude & Gemini
The 5-layer generative authority pyramid
Technical Schema & Entity Data
We mark up your brand, services, locations, and personnel with detailed JSON-LD entities so LLM crawlers parse your business correctly.
Cross-Web Consistency
We audit and sync your business name, address, services, and credentials across all authoritative web directories.
Quotable Answer Content
We write clear, factual answers to the specific conversational questions buyers ask AI models in your industry.
Authority & Third-Party Proof
We seed verified citations across industry blogs, local news, and review platforms that generative engines weight heavily.
Prompt Testing & Monitoring
We run routine prompt audits across leading AI chat models to verify your brand is winning conversational recommendations.
Chat engines we optimise for
Common questions about GEO
Generative AI models use real-time search capabilities (e.g. ChatGPT Search, Perplexity index) combined with pre-trained knowledge bases to retrieve and synthesize web content.
No agency can guarantee specific probabilistic AI outputs. However, by optimizing entity clarity, multi-source corroboration, and quotable schema, we make your brand statistically the highest-confidence answer.
We run automated testing matrices with dozens of customer prompt variations across all major LLMs and track citation frequency and recommendation share over time.
See what AI chat engines say about your business.
Free GEO audit — find out if ChatGPT and Perplexity are recommending you.
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