99
Clicks
+39 vs previous comparison period
WE DIGIT US · PERFORMANCE MARKETING CASE STUDY
How We Increased Commercial Cleaning Enquiries for NZ Service with Google Ads
From Search Traffic to Commercial Cleaning Enquiries
How Google Ads helped NZ Service increase search visibility and generate measurable commercial cleaning enquiries across Auckland.
Results at a Glance
Google Ads performance for the reporting period
Every figure below is taken directly from the Google Ads report for the campaign period, compared with the previous comparison period.
3x
Tracked conversions
From 3 to 9 vs previous period
~40%
Lower cost per tracked conversion
From ~NZ$255 to ~NZ$152
5.0% → 9.1%
Tracked conversion rate
Conversions ÷ clicks
6.3% → 7.9%
Click-through rate
Clicks ÷ impressions
Calculated from the Google Ads report figures and the derived previous-period values. Ratios use rounded report totals and are approximate.
1.25K
Impressions
+298 vs previous comparison period
9
Tracked Google Ads Conversions
+6 vs previous comparison period
NZ$1.37K
Google Ads Spend
+NZ$605 vs previous comparison period
Google Ads conversion tracking captures only the conversions attributed and tracked within Google Ads. NZ Service also received enquiries through phone, email and other channels. Sparklines show the direction of change between the two periods only.
The Challenge
The Challenge
Commercial cleaning is a competitive local service. When an Auckland business needs a new cleaning provider, the search usually starts on Google, and the providers that appear, and make it easy to enquire, win the conversation.
NZ Service needed a Google Ads approach that did more than buy traffic. The campaign needed to:
- Reach businesses actively looking for commercial cleaning
- Increase visibility for relevant Auckland searches
- Drive qualified visitors to the website
- Turn search intent into enquiries
- Make lead generation more measurable
Google Search
A business searches for a commercial cleaner
Website
They land on relevant NZ Service content
Phone / Email / Enquiry
They choose how to get in touch
Sales Opportunity
A real conversation with a potential client
Our Approach
The Google Ads Strategy
A focused search strategy built around one goal: connecting businesses that need commercial cleaning with a clear way to enquire.
Capture High-Intent Searches
Google Search Ads were used to reach people actively searching for commercial cleaning services, at the moment they were looking for a provider.
Focus on Commercial Intent
Messaging was aligned around commercial cleaning, office cleaning and business-focused services, prioritising relevant business searches over generic traffic.
Align Ads With the Landing Experience
Ad messaging and website content were aligned around NZ Service's commercial cleaning proposition, services, trust signals and free quote call to action.
Measure Enquiries
Tracking measurable actions such as calls, website enquiries/forms and Google Ads conversions made it possible to judge the campaign on enquiries, not just clicks.
Performance Improvement
Previous comparison period vs current reporting period
Search visibility and qualified traffic increased during the campaign period, and tracked Google Ads conversions increased from the previous comparison period.
Previous comparison period
Current reporting period
Previous values are derivedClicks
+39Impressions
+298Tracked Google Ads Conversions
+6Google Ads Spend
+NZ$605Derived comparison values based on the change figures shown in the Google Ads report. Previous-period values were calculated by subtracting the reported change from the current figure (e.g. 99 − 39 = 60 clicks) and are not independently verified. Bars are scaled within each metric.
Industry Benchmarks
How the campaign compares with commercial benchmarks
For the current reporting period, NZ Service's click-through rate and tracked conversion rate were above the published averages for commercial and business-services search campaigns.
Click-Through Rate
Clicks ÷ impressions
Tracked Conversion Rate
Tracked Google Ads conversions ÷ clicks
Benchmarks: WordStream Google Ads Benchmarks 2026 (median figures from US search campaigns, April 2025 – March 2026). NZ Service rates are calculated from the rounded figures in the supplied Google Ads report (99 clicks, 1.25K impressions, 9 tracked conversions) and reflect a small sample, so they should be read as indicative. Benchmark comparisons are directional only; market, currency and campaign differences apply.
Lead Generation Journey
More Visibility. More Opportunities to Enquire.
The objective was never simply to generate clicks. It was to connect commercial search intent with real business enquiries.
Each stage of the journey was considered: showing up for relevant searches, earning the click with relevant messaging, landing visitors on content that matches what they searched for, and giving them clear ways to get in touch by phone, email or the website.
Google Ads became an important source of measurable commercial enquiries, alongside the enquiries NZ Service already receives through phone, email and other channels.
High-Intent Search
Google Ad
NZ Service Website
Contact / Enquiry
PHONE
EMAIL
WEBSITE
Sales Opportunity
Analysis
What Contributed to the Improvement?
The improvement coincided with increased Google Ads visibility, traffic and tracked conversions.
Increased Search Visibility
Impressions increased by 298 compared with the previous comparison period, putting NZ Service in front of more relevant searches.
+298 impressionsMore Qualified Website Traffic
Clicks increased by 39, indicating greater interaction with the ads during the reporting period.
+39 clicksMore Tracked Conversions
Google Ads tracked 9 conversions, compared with 3 in the derived previous period.
+6 tracked conversionsMultiple Enquiry Channels
The client also receives enquiries through phone, email and website channels, creating multiple opportunities for prospects to contact the business.
Phone · Email · WebsiteA note on attribution: Google Ads recorded 9 tracked conversions during the reporting period, while NZ Service also received enquiries through phone, email and other lead channels. Not every enquiry can be attributed to Google Ads.
Client Business Value
Beyond Clicks: Creating Real Business Opportunities
For a local commercial cleaning company, a click only becomes valuable when it creates an opportunity to speak with a potential customer. The campaign was therefore structured around commercial intent, relevant services and clear enquiry pathways.
Phone Enquiries
Prospects can speak directly with the business.
Email Enquiries
Businesses can submit enquiries and request information.
Website Enquiries
Visitors can request a quote through the website.
10 recorded enquiries during the campaign period
Google Ads tracked 9 conversions, and NZ Service also received a phone enquiry that converted into new business, bringing recorded enquiries to 10 across the reporting period.
Services Promoted
Commercial services in focus
The campaign centred on NZ Service's commercial offering for Auckland businesses.
Commercial Cleaning
Office Cleaning
Carpet Cleaning
Floor Cleaning
Window Cleaning
Facilities Management
Hygiene Services
Property Care
Client Positioning
Why Businesses Choose NZ Service
The trust signals carried through the ads and landing experience.
Police-Vetted Staff
Eco-Friendly Products
Flexible Scheduling
Fully Insured
Auckland-Wide Coverage
No Lock-In Contracts
Transparent Pricing
Free Quote
Positioning as presented on nzservice.co.nz.
Results Summary
Google Ads Performance
Current reporting period, with the change against the previous comparison period.
99
Clicks
+39 clicks1.25K
Impressions
+298 impressions9
Tracked Conversions
+6 tracked conversionsNZ$1.37K
Spend
+NZ$605 spendComparison figures are based on the changes displayed in the supplied Google Ads report.
10 recorded enquiries during the reporting period: 9 tracked Google Ads conversions plus 1 phone enquiry that converted into new business.
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