After
5.4%
Conversion Rate
From 1.8%: 3x higher
WE DIGIT US · eCOMMERCE CASE STUDY
Dynamic Tyres Case Study: eCommerce Website Redesign & Social Media Management in Auckland
3x Conversion Rate. 3.2x Online Orders.
How a conversion-focused eCommerce redesign and consistent social media turned an Auckland tyre retailer into one of New Zealand's go-to destinations for affordable tyres and wheels.
The Results
Results at a glance
Compare the key metrics before and after the redesign.
After
3.2x
Online Orders
From steady volume: +3.2x growth
After
29%
Bounce Rate
From 62%: 33 points lower (lower is better)
After
72%
Mobile Share of Traffic
From 38%: nearly doubled
After
10k+
Monthly Social Reach
From minimal presence
After
100+
Verified Customer Reviews
From limited feedback
"Before" online orders are shown as a 1x baseline to illustrate the reported 3.2x growth.
The three numbers that moved the business
Before vs after the eCommerce redesign
Conversion Rate
1.8%
5.4%
BeforeAfter
▲ 3x higher
Mobile Share of Traffic
38%
72%
BeforeAfter
▲ Nearly doubled
Bounce Rate
62%
29%
BeforeAfter
▼ Down 33 points
About the Client
Affordable tyres and wheels, nationwide
Dynamic Tyres is a New Zealand-based tyre and wheel retailer offering an extensive range of tyres, wheels and combo packages. With physical stores in Auckland (Penrose) and Pukekohe, they serve retail and business customers across the country with affordable, high-quality automotive solutions.
Their online store already worked, but Dynamic Tyres needed an eCommerce experience that reflected their professionalism and drove conversions, plus targeted social media to grow their customer base.
PenroseAuckland store
PukekoheStore
TyresWheelsCombo packagesRetail customersBusiness customersNationwide
The Challenge
Good traffic, too few buyers
The brand needed a modern eCommerce experience and a consistent digital marketing strategy to build credibility and win more conversions.
Outdated website design
A dated interface that wasn't optimised for mobile shopping.
Complex navigation
Hard to search and filter tyres by size, brand or vehicle type.
Low conversion rate
Good traffic, but too few visitors turning into buyers.
Weak social presence
Minimal engagement and brand awareness in a competitive market.
The Goal
Redesign the Dynamic Tyres website for better usability, mobile performance and conversions, and build a strong social media presence that drives customer trust and traffic.
The Solution
Five workstreams, one conversion engine
Select a step to explore what we did.
Step 01
Website Audit & Strategy
We Digit Us analysed the complete customer journey, from search to purchase, to find where shoppers were dropping off.
- Simplify navigation
- Highlight top-selling categories
- Visual layout built on reliability
- Emphasise convenience and trust
Step 02
eCommerce Redesign & User Experience
A full redesign with a clean, conversion-oriented layout.
- Advanced search by tyre size, brand and type
- Simplified checkout with secure payments
- Product pages with clear visuals, specs and pricing
- Faster speed and mobile responsiveness
Step 03
Brand Positioning & Messaging
A refined brand voice built on confidence, affordability and expertise. Product descriptions and promotional banners were rewritten to highlight benefits like free shipping (conditions apply) and fast, reliable service.
"Your Trusted Tyre Partner in New Zealand"Step 04
SEO & Technical Optimisation
Technical foundations to help Dynamic Tyres rank, load fast and measure what matters.
- On-page SEO for tyre and wheel keywords
- Image compression and performance tuning
- Structured data for richer product listings
- Google Analytics for conversion tracking
Step 05
Social Media Management
Launched and managed Dynamic Tyres' Facebook and Instagram with a clear, consistent strategy.
- Regular product highlights and combo offers
- Customer testimonials for social proof
- Tyre care tips and educational content
- Paid campaigns to boost store traffic and sales
SEO Keyword Focus
Optimised for how Kiwis shop for tyres
On-page SEO, product copy and structured data were aligned with high-intent tyre and wheel searches.
Local intentAuckland, Penrose and Pukekohe tyre searches
Buying intentBuy online, cheap and deal-driven tyre searches
ProductTyre sizes, brands, wheels and combo packages
tyres Auckland
buy tyres online NZ
cheap tyres NZ
tyres Penrose
tyres Pukekohe
tyre shop Auckland
wheel and tyre packages NZ
mag wheels NZ
tyres by size NZ
tyres near me
free shipping tyres NZ
Keyword themes targeted through on-page SEO, product content and structured data.
The new website looks amazing and works perfectly on mobile. Our online sales have gone up, and the team's handling of our social media has brought in more local customers. We Digit Us really understood our business.Dynamic Tyres Team
The Outcome
A modern, trusted, performance-driven eCommerce brand
A strategic redesign and sustained social media marketing positioned Dynamic Tyres as one of New Zealand's go-to destinations for affordable tyres and wheels.
Modern
Trustworthy
Performance-driven
Consistent social engagement
Getting Traffic but Not Enough Sales?
We redesign eCommerce websites and run social media that turns browsers into buyers.
