Be the answer read out loud, not the tenth blue link on page one.
Featured snippets, "People also ask" boxes, and voice assistants like Siri and Google Assistant only ever give one answer. AEO is the fight to be that one — the oldest and most foundational of the "beyond SEO" disciplines, and the one most directly built on the SEO work you already have.
AEO, AIO & GEO — how all three fit together
Three related services, three different places your customer might actually be when they ask a question.
Inside Google's AI box
The AI-generated summary that appears above normal results when someone searches on Google.
Inside a standalone AI chat
Being cited when someone asks ChatGPT, Claude or Perplexity directly — no Google involved.
The single direct answer
Winning the one-and-only spot: a featured snippet, a "People also ask" box, or what Siri or Google Assistant reads aloud.
Why the "one answer" spot is worth fighting for
A growing share of searches end with no click
More Google searches than ever are answered directly on the results page — if you're not the source of that answer, the visit never happens at all.
Voice only ever gives one result
Ask Siri or Google Assistant a question and you get exactly one answer, not a list to choose from — you're either it, or you're invisible.
Builds directly on your existing SEO
Unlike AIO and GEO, AEO is mostly about restructuring content you already have — often the fastest of the three to get moving on.
What actually goes into AEO
FAQ schema markup added so Google can identify your Q&A content directly
Content restructured with the real question as the heading
Concise, direct answers in the first sentence or two — not buried in a paragraph
Bullet lists, steps and tables formatted so they're easy to extract
Targeting real "People also ask" questions your customers are searching
Conversational phrasing that reads naturally when spoken aloud by a voice assistant
A real example of the rewrite
"At Dynamic Tyres, we believe that keeping your vehicle safe on the road starts with quality tyres and expert fitting. Our team has years of experience working with all major brands, and we pride ourselves on customer service that goes above and beyond, offering a range of options to suit every budget and vehicle type across the wider Palmerston North region..."
How much does tyre fitting cost in Palmerston North?
Standard fitting starts from a set call-out fee, with same-day appointments for most passenger vehicles.
- Same-day fitting, most brands in stock
- Free tyre pressure check with every fit
- Online booking in under a minute
Getting you extraction-ready
Audit current presence
We check where you currently show — or don't — in featured snippets, "People also ask," and common voice assistant queries.
Identify target questions
We find the exact questions your customers are asking, ranked by how winnable and how valuable each one is.
Restructure content
Existing pages rewritten with the question as the heading and the answer in the first sentence — no rebuild required.
Add schema markup
FAQ and Q&A schema added so search engines can identify and extract your content with confidence.
Monitor & refresh
Snippet ownership shifts constantly — we track your positions monthly and refresh content before you lose the spot.
Surfaces we target
Common questions
AEO targets the single "one right answer" spot — a featured snippet or a voice assistant response — pulled from one source. AIO and GEO deal with AI systems that blend multiple sources into a composed answer. Related, but a different fight.
Featured snippets and "People also ask" boxes matter on their own, separate from voice — most of the value here comes from text search, with voice as a bonus.
No — AEO builds directly on top of solid SEO. Pages with weak foundational SEO are much harder to win a featured snippet for, regardless of formatting.
We track which of your target questions you currently own the featured snippet or PAA spot for, and report on movement monthly.
Find out which questions you could be winning.
Free AEO audit — no obligation, plain-English results.
Get your free audit